Amanda Milligan is the marketing director at
, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority.
Since our agency opened in 2012, we’ve learned a lot about how to build quality links through content marketing.
The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.
Over the years, we’ve completely revamped the way we develop content ideas, report on results, identify pitch targets — everything except for our core belief: a combination of content marketing and digital PR is the best way to build top-tier links.
I want to share three of our biggest insights from our experiences adapting so you don’t have to start from scratch or wonder which of your processes needs an update.
Instead, you can get to building the best backlinks you can.
Building the best links requires original research